Table of Contents

About This Tool Kit
  • What Programs Are Used in the Tool Kit
  • Meet the Partners: PCA America, the FrameWorks Institute, the FRIENDS National Resource Center, and the Doris Duke Charitable Foundation
  • Copyright Information
Strategic Frame Analysis Project
  • Project History & Current Communications Climate
  • Framing Theory Explained
  • Research: Key Findings & Challenges
  • Research Reports
    Summary of Research Results and Recommendations
    Making the Public Case for Child Abuse and Neglect Prevention: A FrameWorks Message Memo, Susan Nall Bales, FrameWorks Institute, April 2004

    An Overview of Existing Opinion Research
    Discipline and Development: A Meta-Analysis of Public Perceptions of Parents, Parenting, Child Development and Child Abuse, Meg Bostrom, President, Public Knowledge LLC, May 2003

    Interviews with Citizens
    Two Cognitive Obstacles to Preventing Child Abuse: The “Other Mind” Mistake and the “Family Bubble,” Axel Aubrun, Ph.D. and Joseph Grady, Ph.D., Cultural Logic, August 4, 2003

    Focus Groups
    Developing Community Connections: Qualitative Research Regarding Framing Policies, Meg Bostrom, Public Knowledge LLC, August 2003

    Analysis of Frames in Use and in the News
    How the News Frames Child Maltreatment: Unintended Consequences, Axel Aubrun, Ph.D. and Joseph Grady, Ph.D., Cultural Logic, August 22, 2003

    PCA America White Paper #1
    Reframing Child Abuse and Neglect for Increased Understanding and Engagement: Defining the Need for Strategic Reframing, Kevin Kirkpatrick, Prevent Child Abuse America, 2004

    PCA America White Paper #2
    Reframing Child Abuse and Neglect for Increased Understanding and Engagement: Research Findings & Their Implications, Kevin Kirkpatrick, Prevent Child Abuse America, 2004

Implementing the Research
  • Recommendations for Reframing How We Talk About Child Abuse & Neglect
    • General Guidelines
    • The Four Frames
      • Child Abuse & Neglect
      • Child Development
      • Parenting
      • Community
    • Talking About Prevention
  • Reframing Child Abuse & Neglect Case Studies
    • West Virginia Children’s Trust Fund, Good Beginnings Last a Lifetime
      • Good Beginnings Case Study
      • Good Beginnings Poster
      • Good Beginnings Presentation
      • WV Children’s Trust Fund Poster
    • Ounce of Prevention Fund of Florida, Winds of Change
      • Winds of Change Case Study
      • Winds of Change Campaign Poster English
      • Winds of Change Campaign Poster Spanish
      • Child Development Tipsheet English
      • Child Development Tipsheet Spanish
      • Connecting With Your Child Tipsheet English
      • Connecting With Your Child Tipsheet Spanish
      • Brittany Ad
      • Bus Stop Ad
    • Paso del Norte Health Foundation, Begin at Birth
      • Begin at Birth Case Study
      • Babies Cry TV English
      • Babies Cry TV Spanish
      • Family Support Ad
      • Positive Parenting Ad
      • Positive Parenting Extended Ad
    • Prevent Child Abuse North Carolina, Recipe for A Happy Family
      • Recipe for A Happy Family Case Study
      • Recipe for A Happy Family Campaign Poster (front only)
      • Recipe for A Happy Family Campaign Packet
    • Office on Child Abuse and Neglect (OCAN)
      2006 Prevention Initiative & Community Resource Packet
      • OCAN Prevention Initiative Case Study
      • OCAN Prevention Website
      • 2006 Community Resource Packet
      • 2006 Welcome Letter
  • Materials & Examples
      • Child Abuse Prevention Month
      • Press Release
      • Proclamation
    • Prevention Tips
      • 5 R’s Before
      • 5 R’s Reframed
    • Articles
      • Dr. T. Berry Brazelton, “Backing Up Parents Right From the Start” (PCA America, Lookin’ Up newsletter, Winter 1999)
      • Dr. Bruce Perry, “Early Enrichment: Making Sure the Caregiving Environment Is As Equipped As It Can Be” (PCA America, Lookin’ Up newsletter, Spring 2000)
    • Press Materials
      • Op-Ed Before
      • Op-Ed Reframed
    • Sample Media Interviews
      • CNN Interview Reframed
      • FrameWorks Interview Questions Reframed

       

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