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About This Tool kit Programs Used in the Tool kit Most of the documents in the tool kit are available to download in an Adobe Portable Document Format (PDF). You will need the Acrobat Reader 5 program to view and print these documents. Please visit www.adobe.com for more program information or to download the program for free onto your computer. Some of the documents are also available to view and print in Microsoft PowerPoint/Microsoft Word Office 2003. The TV & radio spots from the Paso del Norte Health Foundation’s Begin at Birth campaign require Real Windows Player or QuickTime 7. The TV spots from the Ounce of Prevention Fund of Florida’s Winds of Change campaign require Media Player. Meet the Partners Prevent Child Abuse America Engaging communities in the important work of strengthening families and valuing children are the core values of the network of national, state and local organizations that comprise Prevent Child Abuse America. For more than 30 years, Prevent Child Abuse America has been the leading national organization focused on preventing child maltreatment before it occurs. Headquartered in Chicago, Prevent Child Abuse America has a network of chapters in 38 states and the District of Columbia. The organization is widely known for its public awareness campaigns, prevention programs, advocacy efforts and research. FRIENDS National Resource Center for Community-Based Child Abuse Prevention a service of the Children’s Bureau, is a federally funded National Resource Center that strives to build the capacity of states and communities to prevent child abuse and neglect, and to support and strengthen families. FRIENDS provides resources and services to Community-Based Child Abuse Prevention (CBCAP) grantees and set-aside programs through a partnership with four nationally recognized organizations in order to offer the highest level of expertise. FRIENDS provides services to the CBCAP community through targeted training and technical assistance efforts. These efforts include an annual grantees meeting, regional trainings, and individualized on-site training requested by state CBCAP lead agencies. In addition, FRIENDS offers a targeted list serve to share information effectively with states and other interested parties, a detailed web site with a variety of information relevant to the prevention community, participation in focused national, state and regional trainings, and the dissemination of the annual Child Abuse Prevention Month Packet. For more information please visit www.friendsnrc.org. FrameWorks Institute Founded in 1999 by Susan Nall Bales, the mission of the FrameWorks Institute is to advance the nonprofit sector's communications capacity by identifying, translating and modeling relevant scholarly research for framing the public discourse about social problems. FrameWorks designs, commissions, manages and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues. In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies. FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called "strategic frame analysis," which has been developed in partnership with UCLA's Center for Communications and Community. Doris Duke Charitable Foundation The mission of the Doris Duke Charitable Foundation is to improve the quality of people's lives through grants supporting the performing arts, wildlife conservation, medical research and the prevention of child maltreatment, and through preservation of the cultural and environmental legacy of Doris Duke's properties. The Foundation’s Child Abuse Prevention Program seeks to prevent child abuse and neglect in order to promote the healthy development of young children. It makes grants primarily to national organizations that implement prevention strategies within home visiting, early childhood education, and pediatric health care services. The Foundation has provided support to Prevent Child Abuse America for its Healthy Families America home visitation program and for PCA America's public education efforts, including support for the strategic frame analysis, which resulted in the findings and recommendations summarized in this tool kit. For more information about the Doris Duke Charitable Foundation, please visit www.ddcf.org Copyright Information This product was developed by Prevent Child Abuse America under a subcontract with the FRIENDS National Resource Center. FRIENDS is funded by the U.S. Department of Health and Human Services, Administration for Children, Youth and Families, Office on Child Abuse and Neglect, under discretionary Grant 90CA1729. The contents of this publication do not necessarily reflect the views or policies of the funders, nor does mention of trade names, commercial products or organizations imply endorsement by the U.S. Department of Health and Human Services. Standard rules of citation for all intellectual property apply. The FRIENDS National Resource Center, Prevent Child Abuse America and the FrameWorks Institute and its partners, Cultural Logic and Public Knowledge, must be credited appropriately in all uses of the information contained in this tool kit. All FrameWorks Institute materials, including those of its research partners, Cultural Logic and Public Knowledge, cannot be represented, adapted or distributed without the express written permission of the FrameWorks Institute. Return to www.friendsnrc.org |
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